RingSide Creative Builds Digital Intermediate (DI) Suite at Detroit-area Facility
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November, 2009
OAK PARK, Mich.--(BUSINESS WIRE)-- RingSide Creative has unveiled a newly-built digital intermediate (DI) color grading suite, bringing a Hollywood-style post production experience to Detroit.
RingSide Creative's new DI suite boasts the latest digital imaging and audio technology. Key components include a Digital Vision Film Master 2K color grading system, a Spirit 2K film scanner, a DVS SAN, an HD Projector, a 52-inch plasma monitor, a professional-grade TV Logic grading monitor and a Genelec 5.1 full surround sound system. The room is capable of grading either film-original or digitally-acquired media for delivery in any medium, including theatrical, HD and standard definition video, as well as Internet and mobile formats.
The addition of the DI suite is in keeping with RingSide Creative's commitment to working at the forefront of digital imaging and its support for digital workflows. "We have always been fueled by innovation and are committed to delivering the best resources, expertise and creative talent to develop and produce assets for any media, whether it's for web, print, broadcast, theatrical release," says RingSide Creative owner and CEO Doug Cheek. "We can now accommodate any creative post production workflow."
RingSide Creative is targeting its DI suite primarily at its core advertising and broadcast clients, in particular the growing number of projects that require delivery in multiple formats.
RingSide Creative remains bullish on the future of film and advertising production in Michigan and nationwide, as well as its own ability to keep pace with the advance of digital imaging technology. "We are always asking the question what's possible?" says Cheek. "As an Integrated Media Studio(TM) we connect creative ideas with a broad set of capabilities in an effort to deliver a stronger, more integrated campaign that is relevant to audiences and gets results across all media channels."
For more information, visit the RingSide website, www.ringsidecreative.com/#/home
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